Women in science and maths denounce stereotyping in Libra tampon ad

 In News

Article by Andrew Trounson, The Australian, 27 August 2014 

TAMPON maker Libra is being called on to remove and apologise for crass advertising that female scientists and mathematicians have condemned for reinforcing negative stereotypes that women aren’t good at maths. On public toilet doors at shopping malls women are being greeted by a Libra advertisement with the tagline: “Absorbs more than you ever did in maths class”.

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